Since June and July of this year, to Guangbo's Wang Wei, this is the most busy time since she entered society. Almost every day she takes a bottle of water, carrying books to Hangzhou. Sometimes she needs to go twice in a day.

"I have no choice. Recently, the company receives many orders of the top-quality books, which needs to be approved by provincial news publishing bureau. I have been the regular customer there." Wang Wei said proudly.

Under the big environment of appreciation of RMB exchange rate, reduction of refund tax and price raising of raw materials like paper, our stationery industry faces the severe challenge. Enterprises get used to earn from processing charges, whose profit is thinned internal and external market. Ningbo, as the capital of Chinese tationery, thousand enterprises face the difficult situation.

Actually, since the anti-dumping of Chinese partial stationery given by America, Guangbo incisively smelt the change of market, took preventive measures, adopted various ways, so as to cope with any possible crisis in future.

After doing lots of investigation, Guangbo made full use of the listing. On the basis of keeping original paper products, actively expand paper culture industry project, successively spent over 70 million yuan in importing international advaced top-quality books automatic production assembly line, imported high-grade paper dishware automatic production assembly line and album production advanced equipment, gradually realized the developing object of reducing 15% staff and increasing the production capacity by 20%.

In order to effectively cope with the influence caused by appreciation of RMB exchange rate, from the end of last year, Guangbo actively explored European and African market, signed the cooperative agreement of 30 million dollars saling in three years, by purchasing the Netherlands HENZO company's high-grade paper products, stationeries and album production assembly line, occupied European market. Till July, Guangbo has received one million dollars top-quality books orders and 1.2 million dollars high-grade paper dishware orders .

Wang Liping, President of Guangbo Group, thought, in the current international market, the rate of popular flush mounting books is reducing year by year, while the rate of top-quality books with high-grade material, exquisite printing, polish binding and high preservation value is rising year by year. Guangbo has first-class capability of preparation, first-class printing packaging ability and first-class international business ability, must grasp the huge market of books consuming in developed countries like Europe and America. Guangbo will work hard to achieve the goal of 15 million volume of annual books production ability, with output value of 0.22 billion yuan, accounting 20% of export product proportion.

When interviewed, Wang Liping said, "No matter industry transfer or transformation, it represents a kind of developing tendency, represents the yearn for Zhejiang industry making bigger, stronger and preciser. In face of the new economic situation, the original some traditional advantage of Zhejiang enterprises is gradually disappearing. In such crisis moment, Zhejiang enterprises must have strategic thinking and foresight, learn how to realize innovative survival from strategic thinking, how to defuse this crisis through industry transformation.